Task Description: Create, develop and market a new flavor of ice cream with the Ciao Bella Gelato Company for the Trump ice cream Parlor. Then sell it on the streets of New York City.
Leader of Mosaic: Kelly
Leader of Apex: Ivana
Reward for winning: A caviar dinner at the Petrossian
Winning team: Mosaic. Mosaic won because they profited $250 more than Apex. They had a better location and a better ice cream flavor which was doughnut and sold it as a breakfast ice cream. Also they donated a portion of their profits to the leukemia lymphoma society.
Losing team: Apex. Apex lost because they made less total profit than Mosaic. They had two bad locations and lost contact between carts due to a miscommunication. This lost time for Apex which hurt them because they started later then Mosaic. Also their ice cream flavor red velvet was worse.
Who was taken to the board room: Stacie J., Jennifer, Bradford, And Ivana
Who was fired: Bradford was fired because Trump thought it was incredibly stupid for him to waive his exemption due to over confidence.
Why did I like this episode: I liked this episode because it showed how to create and then sell a product with the whole marketing mix. Also it was very dramatic and intriguing. The episode was also based around one of my favorite foods which is ice cream.
Business lesson learned: You have to be on time and have good communication skills to be successful in marketing and business, as both of those led to Apexes loss. Also don't be over confident in yourself like Bradford was because that can lead to bad things.
